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Passionately Created in Norway WITH CREATIVITY FROM THE FJORDS By Humans
For Humans
WITH AN INTENT TO SOLVE PROBLEMS

Welcome to PhG.design

Norwegian Design is a part of the Scandinavian design representing simplicity and functionality. The idea that beautiful and functional everyday objects should not only be affordable to the wealthy, but to all, is a core theme in the development of modernism and functionalism. In line with the tradition of Scandinavian design, we have used form form-pressed wood and pressed steel. We emphasize the democratic design ideals, in freeing space for every home. Whether it is better organizing of a walk-in closet, or creating superior wardrobe space in the tiniest of apartments, we believe our solution is the enabler.

Our Mission
Better Organizing through Innovative Design

In PhGDesign we believe that smart organizing is the way to liberate the lovely space you have gathered around you. You don’t want to stuff all your clothes into a dark, crammed room but enable an overview and reachability that helps you make the perfect choice of what to wear everyday.

Our Philosophy
Simplicity &
Function

We believe in making life easier for you and removing small obstacles that used to stand between you and the life you want to live. Organizing clothes seems like a small thing, but every morning you have to make certain choices that will be with you the whole day. We believe our system makes that easier.

Our Promise
Responsible and Envionmentally friendly

We promise to give thought and consideration in every aspect of our value chain, making conscious choices along the way.

75+

CUPS OF COFFEE

6+

CONCEPTS REVIEWED

5+

PROTOTYPES

1

PRODUCT SO FAR

Get to know us & our work.

Get to know us & our work.

Our first product is currently under design and development. If you are curious about our concept. Kindly send us a message, or call us using the information below, and we will can introduce our concept to you and your team.

Send an Email
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We’re a team.

CEO/Founder

Elin M. Oftedal

CO-FOUNDER/MANAGING PARTNER

Ann Elisabeth Grøtteland

COMMERCIAL PARTNER

Bjerks Trevarefabrikk

BUSINESS DEVELOPER

Ukeje J. Agwu

The idea was born in a room at a family cottage that both founders share. We had fantasized about different ideas for a little while and found out that we just had to turn to and start working with this.

Our team has the knowledge of the boot process and business understanding. In addition, we have committed ourselves to external resources. The most important in this cooperation is an industrial designer Jens Olav Hetland who was responsible for the technical development and design of the product. SUM accounting helps us keep track of the economy and paperwork, while Håmsø Patentbyrå helps us with IPR.